The Key Ingredient in Your First 50 Pages 
In honor of my tried and true First 50 Pages Workshop that I taught many moons ago, here's an excerpt to help you hone your hero/heroine...

The Key Ingredient in Your First 50 Pages

The key ingredients that you must include in those first 50 pages to wow even your toughest readers is...a hero/heroine readers care about, can relate/attach to, and can root for through thick and thin.

Your story must first engage the reader's imagination, so you need a vehicle for them to enter the story. They need to experience your story vicariously, which means they need to see themselves in your story world, to step into your character's shoes.

That character may be a human, a robot, an animal, a train… whichever you choose, you must give that character the mind, heart and soul of a human, or at least enough of each to make the character 3-dimensional and empathetic. You must make the character similar enough to a human the reader can see him/herself in that character. And that requires writing some good psychology and common sense.

One Part Hero

But for your character to be an "engaging character" requires more than this. That requires a character that is one part human, one part hero. Or at least a hero in the making, since the first 50 pages don't typically cover the second or third acts of a full novel. Your character must have promise, a hero who is on the verge of discovering their own power. The reader wants to witness the hero blooming and see how the character wields their newfound power. Moreover, the reader wants to feel him/herself blooming and exploring that power vicariously. 

To become the hero buried inside, your character must also face a real problem or challenge that represents their greatest fears. Then he/she must learn to conquer their insecurities to face those fears, fall down and skin their knees (perhaps a few times) in the process, but always get back up, brush themselves off and venture forth again. They must embody the spirit of resilience despite experiencing defeats, because that's the foremost element that keeps the hero striving toward victory. Like The Little Engine that Could, struggling to find the strength to power up that hill. Someone to cheer for!

One Part Humanitarian

As in life, a person who cares about other people is easy to care about. Just like a person who is interested is interesting. That doesn't mean you have to write a goodie-goodie on the page. Just a character who gives a damn about one other person more than his/herself can sometimes be enough. The point is that your character cannot live in a vacuum; they must have relationships (alive or dead) in which they invest and care about in order for the reader to care about that character.

Another element that makes a character engaging is humility. Someone who doesn't take themselves too seriously is easier to be around, easier to befriend, and far easier to root for when trouble strikes. Some great stories have a main character without humility in the beginning, a character with a boulder of a chip on their shoulder. In these cases, the promise of humility lingers on the horizon. That makes them more complicated, more fascinating to readers.

One Part Mess

A character who feels deeply or is brooding over unfinished business is also engaging. This doesn't have to be shown explicitly or on every page even. You can hint, show glimpses. Let the character go about his/her day not crying and falling to pieces, but mustering or stuffing their emotions.
They may have a great sense of humor on the outside, but are tortured on the inside by the one murder case they never solved. The reader will feel like they have the inside scoop by seeing into the darkened heart of the character. This leaking of background or the character's feelings requires skillful handling, as you do not want to deluge the reader with backstory or numb them with too much emotional material. Sprinkle, don't douse is a good rule here.

Your character should also have a range of emotions, not just one or two. As I like to say, look at a list of the seven deadly sins and let your character experience at least six. Be careful not to create a character that is so hateful, however, that the reader cannot empathize. 

Your character may get angry more often than they should but takes that anger out on the punching bags at the gym. The character may be envious or jealous, but never acts to harm another. But when the character does, they must face the consequences, which might serve as a path to their humility. The point is to be careful with how far you let your character go to dark side. Too far, and the reader will not go with you.

One Part Victim

A character that has suffered a loss or has a deep hole in their life is also engaging. Not because they are suffering, but because the deepest pain can make them see their story world more deeply, connect with other characters on a deeper level, and be unpredictable on the page. The character will be more complicated.

Reversely, a character who has never lost, never loved, never suffered in the past is also interesting, especially when the author places them in a dangerous world. That kind of character is like a piece of china the reader knows will get chipped, cracked, or shattered. Even a "normal" world offers too many threats to maintain that kind of innocence.

Another way to relay that your character is "broken" or could be broken is to give them an old injury or a handicap or a habit or an addiction—something that could trip them up later. The reader will feel the push-pull of that element in every scene, waiting for the character to struggle with it. That tension creates engagement as well as anticipation.

The most important way to create an engaging character is to give the character heart, but I'll leave that for the next lesson, since it's a complicated but powerful element to plant in your character and in your story. 

So go forth, my little devils, and conquer your first 50 pages by enriching your main character with these traits to build upon your story's strengths.

Your Editor Devil

2 Techniques for Writing Stronger Hooks

Complicate Your Hooks

A great Hook concept that is also written well can pack a punch, but consider how you can add complications to layer the effect and really knock the reader over.

Complication is a form of layering that can add tension to your story while further embedding the reader into the scene. For example: let’s say the car is not just racing toward the cliff (which could be stopped if he hit the brakes or changed direction), but that the driver is fighting for control of a gun and the brake is blocked by the small case of diamonds in the foot well. Those are complications that make an "easy out" impossible for the character.

The character and the reader are trapped in an untenable situation. Moreover, the gun and the diamonds add subtext, because they hint at other backstory, like a robbery or a double-cross. We didn't just complicate the action, we added physical elements to the scene that were complicated all on their own.

Remember: adding complication adds tension and suspense, and that's great way to capture an agent or editor’s attention.

Pile On the Layers

Sometimes more is more.

A wonderful teacher named Mary Buckham teaches that, in an industry where bestselling writers use multiple types of Hooks in one line, writers must out-do the bestsellers to get published.
That means offering not just one Hook, but several.

Where a Romance usually has three Hooks, write five. Where a Steampunk has four, write six. How do you do this? You layer the amount of questions a reader will ask in response to your Hook.

Using the previous example, the reader might ask: why is he heading toward a cliff AND why are there diamonds in the car AND which character brought the gun AND why are they still fighting when they are both about to die?

Here’s another example: “Tony Ferret buried the money, the jewels, and the girl in the first grave, so that when he returned in ten years, he’d only have to break his back digging one damn hole.”

Make the Final Question a Real Ringer

In one line we introduce a unique character and a surprising situation, we foreshadow events of ten years from now, we offer a morbid kind of internal dialogue, and we set a shocking tone/theme of the book. We layered at least six Hooks (i.e. created 6 questions the reader might ask).

Of course, the reader's first inclination will be to ask "What happened to the girl who's getting buried this time?" But we end leaving the reader with subtext that includes the biggest hook of all, and the real ringer: "Why did he dig more than one hole this time, and who’s in it the other grave?"

Now the only question remaining is “How many Hooks can you create in your first line?”

*This material was excerpted from my First 50 Pages workshop which runs Sept. 5 - Oct 14, 2016

End on a High Note

*random squirrel as example of something unexpected
How you end your work counts as much as how you start the work. Your story's first impression (including the hook) determines whether or not the reader will continue past page one. The last impression determines whether or not they'll buy more of your work.

A good hook isn't enough to drive interest in this publishing industry, where there is more competition to be published and less money and fewer resources to spread around.

Polish Your Endings

Your “endings” (the end of sentences, paragraphs, chapters, Acts, and books) are giving agents and editors and readers a “flavor” for how you’ll end your book. This is important because it helps them see whether or not your work, on a scene-to-scene and chapter-to-chapter level, can:
1)  establish and grow reader interest/caring for the main characters (hero/heroine);
2) maintain tension and suspense (of what will happen, not necessarily danger);
3)  increase dread of the protagonist/villain; and
4)  develop a plot and layer subplots to convey a story ride that will lead to an eventually satisfying conclusion, whether it’s an HEA (happily ever after) or not.

Avoid Boring Wrap-ups

As an editor, even I can get bored. When a piece starts with a bang and goes out with a whimper, I immediately want to set the work down. In fact, there are times I’ll edit a chapter that’s really juicy only to get to the end and find that the writer “left” the scene or chapter on a dull note. That’s how your readers will respond, too, and that’s what you want to avoid. 

So your challenge is to keep momentum going, to create bridges from one moment to the next, from one scene to the next, even when you are leapfrogging a story line three scenes down the line. Easier said than done, right?

Leave 'Em Guessing

Leaving your reader with the anticipation of “what happens next?” is one of the most powerful things you can do in your work. It affects pacing, plot, character development and, ultimately, the power behind your story theme.

To excite the reader enough to turn the page from one chapter to the next is stereotyped as a genre device. Most folks, in movies and book publishing, call these moments between chapters or scene or Acts “cliff hangers” and, yes, they are just as necessary in literary fiction, memoir and non-fiction works as they are in genre fiction.

Cliffhangers can also occur between books in a series or between movies, such as the Harry Potter and Twilight series, which both concluded the immediate book's plot (who wins the battle for now) while letting larger issues (who wins the overall war) roll to the next book in the series.

What writers forget to consider are the spaces between paragraphs, or even between scenes within a chapter. These are the micro moments that keep your reader reading. Each one of those endings can use mini cliffhangers to drive momentum. At the very least end a scene/chapter when the energy is still high.

So don't forget to polish your endings and leave your readers on an uptick of energy. Give them something unexpected, something that creates new questions or new directions. Whatever you do, don't leave them bored.

Good luck, my little angels.
Your Editor Devil

Hook Your Reader Hard and Fast

Let's talk about story Hooks, since everyone struggles to write these effectively.
Regardless of your genre, a good way to start a story is to reveal a situation that is about to explode.
Most books start on the brink of catastrophe or a character's catharsis (read “awakening”). Events are literally about to go wrong, and your readers are going to have to witness the devastation and recovery/enlightenment. You need to be sure which is the case for your story to truly create the best opening.
That’s what we call the story's Promise: to take the readers on a ride and deliver them, along with the character, to a new location and/or state of being.

Open with a Bang

Ask yourself this: “Is the character's internal or external world about to explode, and how can I best represent this building tension in the opening lines?” That explosion can vary from literal world destruction to a simple marriage argument (when are those ever simple?), from a lady’s dog about to stray into the road to a confirmed bachelor about to meet the woman of his dreams (which might “destroy” the world as he knows it).
Jessica Page Morrell writes in her book “Thanks, But This Isn’t For Us: A (Sort of) Compassionate Guide to Why Your Writing is Being Rejected”:
The best beginnings are like forces gathering, about to be unleashed on the reader. With the first words, the writer establishes his credibility, introduces viewpoint and voice, and makes the reader care about people and the story unfolding. Obviously this is a tall order for a few sentences or paragraphs to accomplish. Also, since fiction and memoir are based on adversity, typically an opening introduces a character or person under stress and they story world staring to tilt off balance.

Rarely do we read stories that start with something going right. There’s no tension when the world is perfect. The exception would be a character experiencing a lot of happy “rights” in order to build tension because something is about to bring that character’s world to a crashing halt.

Hook Your Reader Fast

A Hook typically involves the unique problem/situation that your character must address in the story. Maybe it’s a nun who gets pregnant. That’s a situation that MUST inherently, physically change with or without the character's consent. Or a race car driver who nearly died in his last race. There’s no inherent change for him, unless we see him get back in his car. Then the reader will suspect something is about to steer off course.
A Hook may only hint at the unique problem/situation. That means a story of a confirmed bachelor doesn’t open with him showing resistance to marriage, but him not taking on his sister’s puppy when she unexpectedly has to move abroad. That shows a layer of his commitment issues without throwing too much in the reader's face too soon. His self-centered nature is revealed just enough in the opening that we know he is going to fall. How he falls and the unique turns he takes along the way to change make up the rest of the story.
Basically, when you start a story you want to capture the readers’ attention so they ask, “What will happen next?” In fact, every time you end or open a chapter you should be creating that response for the reader all over again.
TIP:  Hooks are not just for opening the book. They are for opening EVERY chapter, EVERY scene. You can also use them to end scenes and chapters to get the reader to turn the page.
Morrell sums this up well:
The best openings of a story, novel, or memoir are contagious—they make the reader yearn for more because you chose the best words at the best moment to launch the events that follow while raising questions that demand answers.
Your Hook doesn’t necessarily have to be the first line of the book, but nowadays you might as well put it there, considering the immense competition and the little time your story’s given by an agent or editor. My advice: go for the jugular fast, but keep it natural to your character and story.
Here’s a good example from Kristen Higgins' Catch of the Day: “Falling in love with a catholic priest was not my smartest move.”  We are intrigued to know how she fell for him and what she’s going to do about it. Moreover, we want to know what HE’S going to do next. Will he forgo his orders to love her in return, maybe even marry her? Or will he break her heart?
Remember: raising questions that DEMAND answers creates reader engagement.

Give Supporting Characters Time to Grow

Many authors like to come on strong with secondary characters. Like it’s an art they want to show they’ve mastered.

Yes, you should come on strong with all characters by creating memorable details, but don’t deliver an information dump that halts the story's pacing for a character that doesn't matter as much as the hero/heroine/villain. Just as with main character introductions, sprinkle don’t douse.

Renni Browne and Dave King explain, in their book "Self-Editing for Fiction Writers," that when authors introduce a character all at once, they are "stopping the story cold for an overview of [the] character." These include personality summaries, back-story or flashbacks, and full physical descriptions. Long intros are "plain obtrusive."

You also commit a big author sin when with long introductions: you break the reader from the story and make the author present. The reader can just feel the author's wheels spinning, typing out each line of unnecessary description.

Browne and King explain that when you deliver characters’ information in excess, "you risk defining them to the point that they’re boxed in by the characterization with no room to grow."

Instead, try to:
...introduce a new character with enough physical description for your readers to picture him or her... a few concrete, idiomatic details to jump-start your readers’ imaginations... But when it comes to your characters’ personalities, it’s much more engaging to have these emerge from character action, reaction, interior monologue, and dialogue than from description.

When character introductions are given too much time and attention, they also block plot, and since action is character, you inadvertently block the character from acting out their true persona, making them feeling unreal to the reader.

So give your secondary characters time to grow through scenes, through action, through dialogue, and move on with the story.

What NOT to Write in Your Story Opening

Writers, you need to wow the reader from page one, especially if you are trying to get an agent or editor in traditional publishing. So here are a few tips of what NOT to do in your opening.
Never start your story with:

1. The "to be" verb variations: what a waste of space. If you can avoid the "he was"/"there are" constructions, please do. There are myriad verbs out there--strong, potent, visceral verbs that are just waiting to be adopted and molded by a loving author!

2. Falling asleep or waking up: overdone and boring, and a real snoozer! Very few writers can pull off a character sleeping without putting the reader into a coma. Your story probably has a better place to start than sleep.

3. Dreaming, which is not the same as waking up/sleeping: not because it's boring, because dreams can be vivid and exciting, but because it's trite and we don't know the character well enough yet to give a rat about their psychological dramas. Try starting in their real world first, then contrast that by moving to the dreamscape world and contrast the two. Then the reader will feel the tension!

4. The weather or storms or skies: this is what folks talk about when they got nothing else to say. Frankly, it's a lazy way to start your story. EVEN IF your story is about weather, it's always better to open with a character we can start to care about.

5. A line of dialogue: we don't know anyone in your story yet, so we have no reason to care about what they say. Most times we don't even know who's talking, so it's speech by an "empty head" and agents/editors dislike that.

6. An inciting incident: we just aren't ready to jump off the cliff with your character yet. If you jump into high action too soon, we haven't built up momentum/tension/fear/anticipation with you yet. Let us be with the characters a few minutes and start to care about them before you throw us to the wolves.

7. The word "it" or "something" or any variations of the two: again, wasted space, wasted words. We need to be wowed, not bored with your opening language. And poor choices in words convey to agents, editors, and even the general reader that you are not a seasoned writer.

8. Adverbs to boost your boring verb: if you have to add the adverb, you probably chose a weak verb to begin with, and editors/agents will think you are a freshman writer. Master writers go for strong verbs.

Use this list to challenge yourself to write stronger, more sensory and verb-oriented openings. Good luck!

The Editor Devil

3 Tips to Boost Your Story's Opening Lines

In my First 50 Pages class today, I shared 3 tips that students could use to boost the opening lines of their novels:

1. Leverage your verbs! Language matters in your opener, and if you choose strong verbs, your other language choices will follow naturally from there to paint both your story and your character with more creative flair.

For example: If you have a character with a spiky attitude, pick spiky verbs. If they are yoga-mama, then pick cooling verbs. OR create contrast by doing the reverse (this always works to create interest).

2. Hit 2-3 senses in your first paragraph. You need to land the reader physically in your story, either in time/space or in a character's body. And the senses do that naturally.

This approach will help you avoid leaning on internal dialogue/thoughts to carry the story. They will show, not tell, the story on your behalf. Plus, readers will believe you, because they are sensing the story as they read so the scene will feel real to them. Even random dancing penguins on the snowy tundra would work better than no sensory detail at all.

3. Make your first lines of dialogue wow us. The first "spoken" lines (by any character) should be engaging. The tone and style of the words used should resonate with us and make us salivate for the characters' next words. Do not use throwaway lines, like "how are you" and "I'm good" or I will have to hunt you down with my red pen!

Dialogue in storytelling should feel like nothing you would expect to hear. And a clever cheat is to have characters speak in the reverse of what their energy implies. For example: what if you let that yoga-mama above speak like the Spiky chick, and vice versa? That's engaging!

My First 50 Pages Class Returns!

My First 50 Pages class is finally back on the calendar!

I've taught a lot of conferences, and yet I still see students making the same obvious mistakes in their opening pages. Most of these mistakes are avoidable. Unfortunately, agents/editors/judges assume from such mistakes that the author is a newbie or untalented, when in fact the author's story as a whole might be amazing.
At the Las Vegas Writers Conference I was on a panel to critique first pages. We listened to the story being read and raised our hands when we would "stop reading the manuscript" if it had been submitted to us. Well, I raised my hand the most, because it's my job as a book doctor to know what those five agents, and the next five agents, and the next 20 editors want and hate. That's part of my job: to screen and filter out problems that get a manuscript rejected.
The other part of my job is to help you bring out the magic that gets your manuscript read from start to finish! And that's always more fun--to focus on the strong points of a story and the gifts of the storyteller.
Writers work so hard to finish a manuscript, and then they work even harder to get the attention of an editor or agent or even a contest. But the opportunity gets blown because the writer is working in the dark as to what gets their work rejected.
Since I'm exposed to those conversations with agents/editors/contest judges all the time, I've got some insights in this arena. That's why I designed this five-week workshop to polish your sample pages to avoid common pitfalls that get a manuscript thrown into the rejection pile.
Not only will I review your first page, but I'll team you up with other authors (you can opt out of this if you want) so you get feedback along the way. We all need readers to help us see our blind-spots, so the more we support each other in our editing process, the better the results I find.
One of my goals in this workshop is to teach you how to think like an editor. That way you'll write and edit stronger manuscripts in the future.
You'll learn how to make characters, dialogue, and hooks read like a bestseller. You'll also learn tips/tricks to make the rest of your manuscript sparkle, including:
1) First page "Do's and Don'ts"
2) Power hooks that engage
3) World building techniques that bring the story to life
4) Character development seeds to plant early
5) Dialogue that engages and sells itself
6) Critical story elements you must establish by page 50
7) Key "turning points" to keep readers turning the page
8) Scene-writing techniques that improve pacing/tension
9) Genre requirements to meet
10) Layering story/character arcs
Click here for more information and the PayPal registration link:
If you are a former student, feel free to email me directly for a discount rate:
ChristineFairchild AT yahoo DOT com
Cheers to you all!
Your Editor Devil

Using Dialogue to Build Character Development

Here is an encore post from my character development book:

Characterization is the painting of a character in a story through narrative, dialogue and action. Done well, the character will come to life on the page as if they are a real person.

Done poorly, and the author has succeeded in creating cardboard. And the reader will never forget it.

As Noah Lukeman puts it in his book The Plot Thickens, "...character is the basis for all further talk of journey, conflict, suspense—and is the cornerstone of plot..."

Characterization is achieved by the author through the careful delivery of external (descriptions of how the character looks, walks, drinks their coffee) and internal information (how they act in any given situation, who they interact with, the decisions they make, the decisions they don’t make). Note that these do not break down the same as internal and external dialogue.

Nouns and verbs chosen for dialogue directly affect the intensity of tone and the reader's perception of the character. These words can reveal whether the character is dominant or submissive, passionate or dispassionate.

Also, the choppiness of dialogue sentences and whether the character speaks complete sentences may tell the character’s attitude or even education level. Consider how terse dialogue is spoken by a character who is combative, how sensitive phrases might be used by a caretaking character. Doing the reverse can be even more interesting. Consider how jokes from a bank robber make his/her character more interesting.

Remember: In fiction, what they say IS who they are. Even and especially when the character is lying.

Make Your Writing Rule!

Nobody likes to be bound by rules. As The Editor Devil, I especially hate rules. But the rules of scene building help you better meet the goals of storytelling. Here are a few that help you move the story forward not backward, show not tell, and entertain not bore your reader.

Rule #1: Each scene in your manuscript should move a story forward, even if it’s moving your characters backwards in order to give them some new hurdle to overcome. Let me repeat that: Every scene must move a story forward. As scenes progress, the interplay of characters and events and landscape must change. And the plot must advance. 

This change from scene to scene is what creates a story arc. All scenes must progress the reader toward the final showdown and resolution, the final actions between the main characters and the final character epiphanies. One way to gauge whether your scene is advancing the story is to ask yourself, “What is the payoff of this scene and could the story live without it?”

Rule #2: Every scene must include tension and relief. That means you must have story conflict on a larger level, and scene conflict on a moment by moment level. Harmony is for love scenes and Hallmark cards. So get characters butting heads.

Typically scenes will ebb and flow with tension. Too much tension all the time and the reader will become numb. Too little, and they will feel disinterested. A scene/situation should never be repeated (unless your story is “Groundhog Day” which had a reason to literally repeat scenes as part of advancing the storyline), so look for “repeating” situations in your story and edit them. Making every scene unique helps keep the tension feeling fresh to the reader.

Rule #3: Every scene must involve the goal and motivation of a main character. Whether it’s your hero, heroine, or villain, their goals and motivations drive the story.

One way to look at it is “how does this scene/situation enable the character to change (for better or for worse)?” Yes, you can have goals and motivations for minor characters. These are called subplots, but they don’t drive the story overall and can’t hold up scenes on their own. Writers often want two create scenes with minor characters. I don’t recommend doing this, but if you do, these minor characters must be advancing or affecting the goal and motivation of a main character, even when they are working on their own subplot.

Hope these rules give you guidance on stronger scene development, whether you are writing or editing...

Happy storytelling!
Your adoring & wicked Editor Devil

Are Boxed Sets Done?

Creating the Boxed Set LOVE DOWN UNDER
by Rosalind James

A little background: LOVE DOWN UNDER (Eight New Zealand & Australian Feel-Good Beach Romances), went up for sale on all outlets on May 20, and, one day later, has reached the 300s overall on Amazon US, the 100s overall on Barnes & Noble, and the 100s in Romance on iBooks. Not too bad!

Amazon US (for more links see below)
The authors? Tracey Alvarez, Diana Fraser, H-Y Hanna, Joanne Hill, Rosalind James (me), Kris Pearson, Annie Seaton, and Serenity Woods. Five Kiwis, two Aussies, and one American in Kiwi clothing (me).

This set was born of disappointment. I was asked last fall to be in a very big-name boxed set of new material that would release this spring, and that I was all but certain would get me those coveted letters. I made the decision to let my publication schedule slide and spent three months writing an exclusive new full-length novel for it, and…well. Not my best decision, ultimately, because the set didn’t perform as I’d expected. Nobody’s fault, just one of those things, but it left me in a tough spot.

I’m sure all of us who’ve been in this game for a while have made choices that seemed like a good idea at the time but didn’t work out so well. You have to pick yourself up and move on, right? I spent a few days pouting (all right, panicking), and then, in the shower where all good ideas come, I had this brainwave.

It was almost (Northern Hemisphere) summer. My own readers, and American women in general, were fascinated by New Zealand. I knew a couple of really talented and professional Australian and New Zealand authors I thought I’d enjoy working with, and whose writing my readers would enjoy as well. (As you know if you’ve done a “box,” your fellow authors really matter! Not just the quality of their work, but their investment in and energy for the project.) So I thought—maybe I’d write to them and ask if they’d be interested in doing a set of already-published material. And did they know some other authors?

My idea was—beach reads for summer. No alphaholes! No angst! Feel-good stories to read while drinking something long and cold by the pool. Maybe boxed sets were “done,” maybe they weren’t. But as long as it was stuff we already had out there—what was the risk?

I wrote to them—hard for me, as I’m shy, but I did it!—and it came together FAST. Almost before I knew it—literally within a couple days—we had a group of eight committed, talented authors (whose work I vetted carefully, because that’s the other thing I’ve learned about boxes—it works best when you’re all appealing to the same group of readers).

After that—it was all the most amazing collaboration. I totally recommend working with Aussies and Kiwis! No egos, and “no dramas,” as they say Down Under. And unlike any group I’ve ever been involved with—eight women all working HARD.

Email and Google Docs were a lifesaver given the hugely different time zones (we had 6 hours’ difference even between AU & NZ), and so was a group with different skill sets. Diana took on the task of formatting, and did an awesome job. (One thing reviewers commented favorably on was that we had short blurbs in the front of the set, linked to the appropriate story—sort of an expanded Table of Contents.)

Tracey Alvarez came up with the image we all loved best for the cover photo, I showed my designer, Robin Ludwig, an example of a “mirror” effect I loved, she ran with it—and we had our gorgeous cover. The title, LOVE DOWN UNDER, was mine. (And if that title conjured up an, um, image—well, that’s all right, too, because we had six steamy stories amongst our eight!) I wrote the blurb, and others had amazing promotional ideas. Somebody put together a media kit, Annie Seaton organized a fantastically successful Facebook party, we pooled information on the most effective promo sites for our $800 budget ($100 from each author), and we were off.

H-Y Hanna and I had contacts at iBooks, and they’ve obliged with a beautiful banner that’s helped us terrifically there. Two of our authors even wrote articles for the Australian and New Zealand romance writers’ newsletters.

The cooperation extended to our ARCs. Amongst us, we had about 120 ARC reviewers, and we decided that our most effective publicity would be to send out the full set to all those reviewers. By the end of our first day, we had almost 80 reviews up on Amazon, with a 4.7-star average!

So how’s it working? Well, it’s early days, but we should recoup our $800 investment by the end of Day 2, and that’s not bad for 99 cents! I believe all the authors are seeing increased sales of their other work already (those ARC reviewers got excited about the new authors!) Many of the reviewers are even cross-posting the reviews to the authors’ individual book pages and are going on to buy other books in their series.

In summary, I think this set is working well so far because of a few factors:

1)    Tightly connected theme (beach setting in Australia or New Zealand; similar type of story [the “feel-good factor])
2)    Similar writing styles amongst the authors, so readers would tend to connect with more than one author
3)    Authors selected partially for marketing savvy and commitment
4)    Communication and cooperation amongst the authors
5)    Not making the set too big. Twenty-author sets are very popular right now, but the authors at the “back” may never get read, and the commitment decreases as the number of authors increases.
6)    Really nice cover! (Shout-out to my fabulous cover designer, Robin Ludwig)

For more information on Rosalind James and her wonderful books, visit

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